New2026 Q4 onboarding slots open — only 3 new brands this quarter

Sell in China with a team that lives in the market

Tmall, JD, Douyin and Xiaohongshu — operated end to end from Shanghai, so your brand performs here without you flying here every month.

¥100M+
GMV track record
4–8 wks
Store launch time
8+
Platforms operated
Shanghai
Founder-led local team

Trusted by category leaders

XiaohongshuPinduoduoTmallJD.comDouyinTmall GlobalManningsNAOSFrieslandCampinaNZMP
SC JohnsonNestléUnileverPierre FabreTrulivaBiodermaMaxigenesFrisoHerbacinOne A Day
UnichiElevitZebraISDINBioislandBio-EKloraneTombowImpactCK Hutchison
Shanghai skyline
15+years operating China e-commerce
Why Shengjia

This market is too big to run from a distance

Most overseas brands lose their first year in China to trial and error. We compress that into a launch plan.

✓
Store live in 4–8 weeks

Registration, approvals, configuration — handled.

✓
Native content engine

Short video, livestream and KOL seeding built for Chinese platforms.

✓
One transparent report

Spend, sales, ROAS and next actions — you see what we see.

Talk to the founder
What we do

Full-chain services, one accountable team

E-commerce Operations

Store setup, campaigns, service and daily optimisation on Tmall, JD and Douyin.

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Content & Livestream

Short video, livestream commerce and KOL seeding for how Chinese shoppers buy.

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Market Entry

Category research, model selection, pricing and a launch roadmap scoped to you.

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Performance & Data

Paid traffic and transparent reporting — spend and return, always visible.

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Platforms

Where we operate

Tmall & Tmall Global

The flagship storefront for international brands in China — domestic and cross-border models, from entry to daily operations.

JD.com

Strong for electronics, appliances and trust-sensitive categories, with its own logistics ecosystem.

Douyin

Content-driven commerce: short video, livestream and interest-based discovery — the full loop from content to conversion.

Xiaohongshu (RED)

Where Chinese consumers research before they buy. KOC seeding and brand account operations for durable mindshare.

Our content, played

Content produced in our own studio

This is the kind of short-form content we produce and place on Douyin and Xiaohongshu every week.

Shot & produced by the Shengjia content team · Shanghai

Case studies

Results our clients can point to

Ready to put your brand in front of Chinese consumers?

Free 30-minute consultation — honest advice on your category, no strings.

Book a call
GIN, Founder & CEO
GINFounder & CEO
Who we are

Founder-led. Hands-on. In Shanghai.

Shengjia is deliberately senior and small: the people who pitch you are the people who run your account every day.

The founder has 15 years across the full e-commerce chain, combining enterprise-grade management discipline with an Alibaba-bred startup mindset — and an international consulting background, so he understands both how overseas brands think and how the Chinese market behaves.

01Transparency

Clear reporting on spend, sales and ROAS.

02Performance

We plan against your growth number.

03Professionalism

Senior operators, brand-safe execution.

Getting started

Three steps to your China launch

01

Start with a call

Free 30-minute call — we review your category and readiness, honestly.

02

Get your proposal

Scoped channels, timeline, pricing and your first 90 days.

03

Launch and scale

We operate; you get weekly reports and one point of contact.

FAQ

Questions brands ask us

Most launches take 4–8 weeks end to end, depending on platform, trademark and documentation readiness. We handle registration, category approvals and configuration.

Not necessarily — cross-border models such as Tmall Global let overseas brands sell without one. We advise on the right model for your category.

It runs your China e-commerce as your local team: store management, campaigns, content, customer service and data reporting.

Setup fee plus monthly retainer, optionally with performance-based commission — scoped to category, channels and growth stage.

Contact

Let's talk about your brand in China

Book a free 30-minute call, or leave a message — we reply within one business day.

✉️
Email
📞
Phone / WeChat
📍
Office
8 Kuaiji Road, Shanghai, China

We reply within one business day.