Real Projects, Real Numbers

Baby Care · Tmall

Merries (Kao)

In 2016, our founder personally led the Tmall operation of Kao's Merries diapers. The brand became China's first imported mother & baby brand to exceed ¥100 million in annual sales on a single platform.

This project opened the ¥100 million era of mother & baby e-commerce in China and helped define the operating standard for imported brands in the category.

Infant Formula · Tmall Global

Friso

Three consecutive years (2019-2022) in Tmall Global's Milk Powder ¥100 Million Club — an operations track record that made Friso one of the most trusted imported formulas among Chinese parents.

A benchmark case for cross-border formula brand operations in China.

Skincare & Personal Care · Tmall

Bioderma

Full-service operation of Bioderma's official Tmall flagship store, exceeding ¥100 million in annual sales for three consecutive years (2019-2022).

Beyond the numbers, the project helped bring French dermocosmetics — pharmacy-rooted skincare — into the Chinese mainstream.

Food & Beverage / Supplements · Douyin

ADRIEN GAGNON

Deep partnership with brands under CK Hutchison Holdings, building a benchmark Douyin case from zero to one across the full funnel — account setup, content, livestream and paid traffic.

Home Appliances · Tmall Content Commerce

Qinyuan

Deep in Tmall's short-video ecosystem, content-driven transactions delivered over ¥42.7 million in GMV growth for the water purifier category — an industry benchmark for content marketing.

Home Cleaning · Content Marketing

SC Johnson

Short-video content that earned unanimous endorsement from SC Johnson China's leadership — full-cycle localized content marketing for a global FMCG brand.